The best marketing books worth your time — 10 picks on positioning, word of mouth, habit-forming products, and…
Nir Eyal's model for building habit-forming products: trigger, action, variable reward, investment.
Jay Conrad Levinson's classic on winning outsized attention on a tiny budget.
Seth Godin's case that great marketing is storytelling - telling a true story customers already want to believe.
Ryan Holiday's short primer on the mindset that replaced traditional PR - build, measure, iterate.
A practical guide to building and mastering a brand across the major social platforms.
Jonah Berger reverse-engineers why some products and ideas spread while others quietly disappear.
Gary Vaynerchuk's rapid-fire take on modern attention, social media, and building a real audience.